About

I’m Alex Cantrell, a Boston-based Senior UX Designer with a passion for creating tools and services that truly work.

My design approach is rooted in the belief that every complex problem is like a knot, waiting to be untangled. Through strategic research and thoughtful interaction design, I unravel these knots, transforming them into clear, functional, and elegant solutions that drive impact in both business and society.

Experience

Feb 24 - Apr 24

Senior UX Designer @ Centene

Oct 23 - Dec 23

UX Design Contractor @ Hershey

Mar 22 - Apr 23

UX Conversational Designer @ Woebot

Oct 16 - Jan 22

UX Design Consultant @ Insight

I’m looking to join a team that is solving interesting design challenges and making a difference. Whether it’s a full-time role or a freelance gig, let’s connect and create something amazing together. Get In Touch →

My Design Principles

🌍 Human-Centered Innovation:
Every product starts with the user. Through research-driven design, I dig deep into user needs, motivations, and pain points, ensuring that every decision is grounded in real-world data and empathetic understanding.

🔧 Interaction-Focused Design:
I’m passionate about how users interact with products. My goal is to design experiences that are not only functional but also meaningful, enhancing every touchpoint.
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🎨 Rigorous Craftsmanship:
From mid-fidelity prototypes to polished final designs, I believe in the nuances that turn a good product into a great one. Attention to detail is what elevates design from mere functionality to something that truly resonates.
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🔄 Iterative Validation:
I’m a firm believer in the power of testing and iteration. Validating ideas with real users and stakeholders ensures that the final product not only meets user needs but also aligns with business objectives.
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🤝 Cross-Disciplinary Collaboration:
Successful design is a team effort. I thrive in collaborative environments, working closely with engineers, analysts, and stakeholders to create cohesive and innovative products.
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⚡ Agility and Adaptability:
My experience across enterprise consulting, startups, and hackathons has taught me how to deliver high-impact results quickly by making thoughtful compromises where necessary.

My Professional Journey

‍My path into UX began with a fascination with how society interacts with technology. Even before I knew what a "customer journey map" was, I was exploring the dynamics between users and digital products through a mobile social app I created. This hands-on experience became the foundation for my approach, teaching me the importance of research-driven design and learning from every iteration.

From there, I honed my skills through extensive experience in enterprise UX consulting, focusing on interaction design and user research. Whether I was working on cutting-edge voice technologies, developing robust design systems, or simplifying complex interfaces, I always applied the principles of human-centered innovation, rigorous craftsmanship, and iterative validation to ensure lasting impact.

Today, I continue to specialize in research and practical UX methodologies, crafting experiences that resonate deeply with users while driving business success.
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‍Let’s collaborate to untangle the next challenge together.

About Me, Outside of Work

Thank you for reading!

I live in a suburb of Boston with my wife, Lexi, our 13-month-old daughter Shaiya, and our two bunnies Bialy and Halva. In my free time, I enjoy running, hiking, flying my drone, and playing piano. I am also a car enthusiast and enjoy spending time driving and working on my car.

My passion for product design extends beyond my professional work. I am always engaged with design through personal projects, such as supporting friends’ businesses with marketing dashboards, redesigning a friend’s physical therapy website, and working on brand discovery and logo creation for a family member. Additionally, I co-founded an environmental blog site and podcast, where I continue to contribute.

Designing intuitive, impactful interactions.