Alex Cantrell

I design clarity across complex systems — data, products, and human experiences.

I'm usually brought in before the pixels — when the problem isn't defined yet and the team needs a shared picture before it needs a screen.

Principal UX Designer at Boston Scientific
Founder, Bach & Boogie
Resume

Selected work ↓

Selected Work

Designing workforce clarity across decision systems

Boston Scientific — UX strategy and design for enterprise workforce decision-making in regulated, high-stakes environments.

Direct-to-Leader Dashboard

A decision-ready dashboard that gives leaders direct access to workforce signals — without the days-long wait for analyst support.

Workforce Planning System

A foundational systems design effort — building shared language, process models, and alignment before any software decisions were made.

Making complex systems usable — and humane

Insight Enterprises — Conversational systems, analytics platforms, and enterprise tools across energy, higher education, and IT services.

DTE Energy · High Bill IVR

A voice-first conversational system that reduced call center volume by 30% — by rethinking how an IVR listens before it speaks.

Applying UX principles beyond the screen

Bach & Boogie — An intergenerational music program bringing babies and seniors together through classical music and movement.

Intergenerational Music Program

Founded, designed, and iterated a real-world experience system — where the feedback loops are immediate and the stakes are human.

About

I tend to get brought in when the design problem isn't yet well-defined — when teams need clarity before they need pixels.

My background spans enterprise platforms, conversational interfaces, and early-stage products. Most of that work starts in ambiguity: understanding how people actually make decisions, finding the shared language, and giving it a shape a team can act on.

Outside of work, I founded Bach & Boogie — an intergenerational music program built on the same principles I use in design: clarity, care, and connection.