USER PERSONA & PRIMARY GOALS

Doctors, health workers, and analysts need to quickly and easily access a comprehensive view of member profiles across different provider networks and regions to understand members' health and identify care gaps.

THE PROBLEM

Existing solutions provided fragmented data, leaving out key details needed for analyzing populations and designing interventions. Users needed a unified dashboard to view all members and identify care gaps efficiently.

HOW MIGHT WE...

How might we create a "scorecard" that effectively summarizes a member's health, highlighting key information while avoiding information overload?

CLIENT

Centene Corporation

TIMELINE

February - April 2024

MY ROLE

Senior UX Designer, working with the business division design lead and a fellow senior UX designer

SERVICES

User Research, Lean Canvas Investigation, Visual Design, Collection, Date Visualization and Storytelling
Introduction
In February 2024, I joined Centene Corporation's team of dashboard design specialists to redesign a key dashboard used by over 3,000 health workers, analysts, and clinicians. The goal was to create a unified dashboard that provides a comprehensive view of member profiles across all provider networks and regions.
The Problem
Doctors, health workers, and analysts needed a unified dashboard to view member profiles across any provider network and region. Existing solutions were fragmented, displaying data from single networks or regions, leading to incomplete analysis and inefficiencies.
Discover & Understand: User Research
To ensure the design addressed real user problems, I conducted interviews with key stakeholders, including doctors, health workers, and healthcare analysts. These conversations helped identify user needs, tasks, and pain points in their current workflows. I used a Lean Canvas to help structure information gathering.
One of the central themes that emerged was the "scorecard". According to my group of stakeholders, there was a desire for a summarized view of a person's health, but that summarized view might have up to 100 pieces of information.

I started asking myself... How can I make sense of this concept? Which sections or pieces of information are most important? How can we show a summarized view of a patient, when the summary could be fairly long and detailed?
Key Insight: Stakeholders needed a summarized view of a person's health, encapsulated in a "scorecard" that could contain up to 100 pieces of information.
In order to validate our understanding, I created a survey using Qualtrics, digging into the themes that were surfaced during user interviews. Trust, but verify.
Our survey confirmed that physicians and hospital administrators needed a quick and easy way to access a comprehensive summary of member health, with a particular emphasis on Social Determinants of Health (SDOH) information. The survey also highlighted the importance of presenting this data in a way that is not overwhelming, ensuring that all critical information is readily accessible and easy to interpret.
Process: How Did We Build It?
With our user needs becoming clear, I began sketching with these key themes in mind:

Key Needs:
Clear sections for KPIs
✅ Refinement areas for target populations
✅ Executive summaries of health information
✅ Detailed health records

Key Metric:
❇️ Care Gaps
❇️ Quality Gaps
❇️ Risk Adjustment gaps
❇️ Clinically Potentially Addressable Issues
❇️ SDOH Indicators
Initial Sketches
Main View: I started with a structure that would allow users to quickly manipulate population level data and dig into specific members as desired. I outlined a structure with the filter at the top, KPI section underneath, and a large scrolling table for member data. This would be the main view that allows health workers to select a population and quickly see important information, both at a high level (KPIs) and in detail (scrolling table).

Detail View: The challenge here was to balance providing a concise, non-overwhelming summary with the ability to dive deeper into the full details when necessary. To achieve this, I explored two key approaches: a card view and an expand/collapse view.

The card view concept was designed to present information in a series of thematic tiles or cards, each representing a different aspect of a member's health profile. This approach aimed to group related data together, making it easier for users to scan and identify key information quickly. However, the card view had limitations in terms of how much detail could be shown on the surface without overwhelming the user.

On the other hand, the expand/collapse view offered a flexible solution that allowed users to see a high-level summary at a glance, with the option to expand sections to reveal more detailed information as needed. This approach helped to keep the interface clean and manageable while ensuring that no critical information was hidden from view.

Through iteration and feedback, I refined these concepts, ultimately favoring the expand/collapse view for its ability to prioritize key information while still accommodating the depth of data required by healthcare professionals.
Collaboration for Visual Design
I received positive feedback on the proposed structure from our stakeholder group and internal team. I then worked with a fellow UX designer to create visual designs in Figma. Adding in the last mile of detail, we ensured that our refiners and KPIs were logical and told a story that was relevant for health workers.

By exploring our clickable prototype, we discovered that we needed a secondary filter to give prominence and more ability to cross-compare our important metrics: Quality Gaps, Risk Adjustment Gaps, and Clinically Potentially Addressable Issues. One of my key contributions at this step was to insert the urgency tier number directly into the scrolling table, bringing prominence and providing clinicians an immediate way to sort the list based on systematically determined need.
On the member detail page, the "scorecard" area features an expand-and-collapse functionality to ensure that critical information, such as the urgency tier, remains prominently visible. I organized the data into logical sections to facilitate easy navigation and designed the "SDOH Issues / Other Programs" section to clearly highlight the Social Determinants of Health relevant to the selected member.
Implementation & Impact
We presented our concept to a group of executives and decision makers, who provided positive feedback along with suggestions for further development. A significant takeaway was that the initial design's scrolling table on the main list page needed more information. The executives noted that additional columns might be necessary, prompting us to consider how the structure could accommodate more data while remaining user-friendly and not overwhelming.

We recognized this was an initial draft and began revisiting our design to address the feedback, aiming to create a structure that could manage a larger volume of information effectively.

Unfortunately, at this juncture, I was laid off from Centene due to 'budget issues,' along with other contractors. Despite this, I valued the experience and insights gained.
Learnings & Future Path
During my time at Centene, I gained extensive experience in successful dashboard design. I had the opportunity to work with industry-leading data visualization tools like MicroStrategy, Tableau, and Power BI. Additionally, I was able to enhance my skills through valuable company-sponsored training programs focused on impactful data visualization and effective data storytelling.

This experience provided a window into understanding the challenges and best practices of managing data within a large, complex healthcare organization. I was able to contribute to Centene's "Center of Excellence" for Business Intelligence, which oversees over 2,000 dashboards used by the company's 70,000 employees. This hands-on work deepened my respect and admiration for the vital role of data scientists and data designers in driving organizational success.

Although my time at Centene came to an unexpectedly early conclusion, I left the organization with an expanded toolkit of dashboard design expertise and a more nuanced understanding of the healthcare industry's data-driven decision-making. I am committed to applying these skills and insights to future roles where I can continue making a meaningful impact.