How do you make decisions? Do you have a process by which you systematically determine the best course of action, or do you live from the gut? Does decision-making come easily to you, or do you live in fear of regret? And once you make your decision, are you stubborn?

Recently, I have had a number of decisions to make regarding the manner by which I wish Sealed to be developed. While I am thrilled to have arrived at this position of choosing, I do feel the stakes rubbing up against my enthusiasm. To choose the wrong cofounder could be disastrous. To employ the wrong developers could lead to future setbacks. To entangle with the wrong source of money could be messy. To delay decision-making is equally a choice, as these opportunities will fade unless seized. So then, to seize or not to seize?

To dive into Myers Briggs for a quick minute, I feel a constant struggle between my dominant N (intuition) and my intellectually upheld tendency towards S (sensing). In plain English, that means that when confronted with multiple possibilities, I often have an early gut instinct towards the solution. However, I also believe in caution and methodological deduction as the route to a better decision. In real life, this often manifests as indecision.

In this battle between my instincts and my better senses, it can be easy to get carried away entertaining “rationality”. I have made some very, very thorough pro&con lists. I have “slept on” decisions for many nights, delaying response to emails and sometimes leaving people hanging. I am not so clueless that I employ overly rigid strategies at every turn, but I would be lying if I were to say that I have never procrastinated in face of uncertainty.

Where is the proper balance? How much should I trust my gut, and how much has my dedication to methodology actually improved my positioning?

While the canonical CEO may be guided solely by visionary instinct, and while I do often feel that initial inclination, I don’t believe, generally speaking, that I am wise nor experienced enough to operate in such a bubble.

So I talk to people. Peers and mentors, family and friends… you know who you are, because I’m often in your inbox.

In the next few days, decisions will be made. In the next few months, Sealed will be built. To all of you who have lent your expertise or ear in the last few days or months, thank you for being there, and expect future phone calls…